As a new member I have found it extremely useful to attend these formal training sessions, as well as taking part in the informal discussions where members of the group share their commercial expertise. Crucially, as the members of the group are all in different business sectors we have different viewpoints on how to address common problems. For example, I wanted to optimise the www.legalaccelerator.com website, but as a lawyer I am not experienced in issues surrounding website optimisation of this kind.
I have received invaluable advice and support from the group, especially from web design and SEO experts Urban Element on increasing web traffic, including free advice on how other sites operating similar services are structured – and how I can best target my business’s online activities. Likewise training received in relation to public speaking and marketing has directly helped me win work in “pitch” situations.
The primary purpose of the meeting is as a business networking group, but the educational and know-how aspects of the group are a crucial ancillary benefit. It is rare that I attend a meeting without picking up useful guidance across a range of standard business activities, ranging from accounts/tax, marketing, IT, insurance and training which I can then apply to my own business and add to my own experience as a lawyer. I think the same holds true for other members and visitors attending these meetings – a business specialised in a particular sector can nevertheless learn a lot about how to address common problems from experts in other areas.