Lucy Lavers from Urban Elephant (the small business arm of Urban Element) gave an enlightening 10 minute talk this morning about modern SEO in the light of changing search engine techniques used by Google.
The discussion covered many aspects including
- how Google looks at individual pages
- how the page should have key words and phrases sensibly placed
- essential details on each page e.g. contact details, social media links
- robot text
- Google Analytics
- fresh content
and lots, lots more. A fascinating 10 minutes!