Jon Ellard from Urban Element gave a 10 minute talk outlining key steps to creating a website that could get you a return on investment. Although an appealing website will depend on good content, design and positioning, there is also much strategic work to be done.
Creating a good website doesn't have to be rocket science
There is much to learn by monitoring the number of visitors to your site, where they are coming from, which pages they are landing on, what conversion rate is being achieved. Are your keywords the best ones? Have you got your social media outlets in place for getting your message out?
These and many other points were mentioned and demonstrated in an easy to understand mini tutorial that show why Urban Element stands out in the web design market.